About me

​

​

I began my career in 2005 in the music industry at AIM, the Association of Independent Music. I worked my way up from administrative assistant and PA to CEO Alison Wenham to events and membership manager, organising small and large-scale industry events.

​

MyBaba.com was founded in 2010 and I assumed my current position as editor of a small yet dynamic team with big ambitions. Turning a trusted blog into a large, influential digital magazine has been my focus for the past decade, and during that time, I've worked on content marketing initiatives for various high-profile brands, including Ocado, John Lewis, Next, Bugaboo, Raleigh, and Stella McCartney, to name but a few. My writing experience spans a number of industries, including interiors and furniture, to travel, toys, baby kit and fashion.

Writing is my passion. In recent years I have serendipitously stumbled into the world of freelancing because I am often asked to work with brands on a one-to-one basis because they love what I do.

 

​